Brand Assets
Overview
Welcome to our Media Assets page. This platform is designed to support our partners and community members in accurately representing our identity and core values in various media forms.
Please use the assets provided below and adhere to the guidelines when referencing DWF Labs / DWF Ventures in any materials.
Do note that all public mentions of 'DWF Labs' or 'DWF Ventures' have to be reviewed and approved by our external communications committee first.
Logos
The DWF Labs logo consists of a wordmark and a wave symbol. Our standard logo lockup is the symbol and the wordmark displayed in a landscape fashion. The logo can also be displayed in a vertical stacked fashion.
Colour Palette
DWF Labs’ main colour palette features our staple off white and rich black colour, paired with our vibrant accent hero orange colour. Our secondary colours are a handful of neutral cool tones and a lighter orange for a more mellow alternative.
Primary Colour Palette
Sharp Orange
#F96D30
CMYK(0, 71, 89, 0)
Off-White
#F1F1F1
CMYK(4, 3, 3, 0)
Rich Onyx
#1D1D1F
CMYK(73, 67, 63, 75)
Secondary Colour Palette
Sandstone Orange
#FF9142
CMYK(0, 53, 81, 0)
Fossil Grey
#A9A6A6
CMYK(36, 30, 30, 0)
Smoke Grey
#D4D4D4
CMYK(16, 12, 13, 0)
Glass Grey
#F8F8F8
CMYK(2, 1, 1, 0)
Maritime Blue
#31455E
CMYK(85, 70, 42, 29)
Typography
Our primary typeface used throughout the design system uses Untitled Sans in a range of sizes for various hierarchy. Gravitica Mono is used for accent text sparingly and must be used in all-caps only.
Press Inquiries
Interested in including DWF Labs in an article, website, or other content? Please use the resources provided, and contact us at [email protected] with any questions or requests.